Lawrence Sowell
Lawrence works where the business opportunity meets the product. As the founder of Fishtechy, he brings a founder’s bias for speed, practical UX, and getting new ideas out of the room and into the water.
We’re Lawrence and Nathan—two hands-on partners who turn ambitious ideas into responsive, intelligent products built for how the world actually moves.
Futrix works at the point where product thinking, design, and engineering meet. One tight team stays close to the signal — from the first event to the finished experience.
Live data, event-driven experiences, alerts, tracking, and connected workflows that react as the world changes.
Useful intelligence built into the product—not bolted on as a demo or buried behind a chatbot.
Focused experiences that feel considered on every screen, from an early prototype through a production release.
Clear decisions on what to build, what to leave out, and how to turn a complex idea into a product people can trust.
No relay race between strategy and delivery. Lawrence and Nathan stay involved from the first conversation to the final release.
Lawrence works where the business opportunity meets the product. As the founder of Fishtechy, he brings a founder’s bias for speed, practical UX, and getting new ideas out of the room and into the water.
Nathan turns complex product challenges into systems that hold up in the real world. Aquabuildr is his baby—a living example of his product ownership, domain depth, and long-term care.
A few of the products we’ve taken from signal to shipped.
AI fish measurement built around the Proof Ball—the real magic behind a trusted catch. Capture the fish, verify the catch, and keep the leaderboard honest.
A smarter way to build and manage an aquarium—from compatible species to tank parameters, reminders, and a living log of everything in the tank.
A stock market for startups—scheduled liquidity windows where private-company stockholders can sell at a formula price while buyers get curated access to real assets.
Scheduled access to liquidity for private-company shareholders.
A client app currently being built by Futrix. We’re working alongside the team to turn the concept into a polished product — launch details coming soon.
We get to the user, the constraint, and the decision that matters before we reach for technology.
Early builds answer the risky questions. The goal is useful evidence, not a polished illusion.
The people who shape the product stay accountable for the details that make it work in the real world.